Please note that the following information is currently being updated to reflect our new services. Some options listed below may no longer apply. Please be sure to contact us before preparing your advertisement. This page will be updated in short order!
H & S Publications, Inc.
Advertising Information
Effective August 1, 2012
Services
H & S Publications provides publications for enthusiasts of the canine performance sports. Our leading publication, Front & Finish, has been published. since October 1971 and is highly recognized by those in the dog-training field. Front & Finish® began as a tabloid newspaper and later converted to a printed magazine format. As the popularity of the Internet grew, we maintained a commitment to provide companion event support through our website services. In January 2011 Front & Finish® moved to an exclusive online magazine offering more interactive services to support our love of the canine performance events. In August 2012 H & S Publications started Dogs Self-Trained. DST is a membership website designed to compliment the F&F magazine. DST offers members the ability to maintain individual profiles, offers group and forum services, and provides several options for members to communicate and share information through social networking.
Knowledgeable writers who have a vested interest in canine welfare and companion events provide the content contained within our publications. Our authors are highly recognized practitioners, representing many years of experience in the canine events! H & S Publications is also highly regarded for the exclusive rating system breakdowns we provide to the fancy. Now published on our membershiup website, we rank teams competing in AKC Agility, Obedience, and Rally. Many clubs use our ratings to provide awards and special recognitions to their members at annual banquets and functions.
Reader Profile
We maintain a subscription list over 7,000 subscribers with approximately 500 additional complimentary patrons and organizations. Our subscribers are primarily interested in Agility, Obedience, and Rally competition. As most enthusiasts are involved in more than one sport, many subscribers compete in other events such as Breed, Earthdog, Field, Flyball, Freestyle, Herding, Hunt Tests, and Tracking. Through activities such as shows, trials, classes, individual lessons, seminars, and personal contact, our subscribers share information with thousands of pet owners every day. We conduct regular surveys to assess the needs of our readership. Please review the following table for details regarding our readership.
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H & S Publications Readership Survey
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Gender Breakdown:
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91% of subscribers are female and 8% are male.
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Age:
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Our average subscriber is 54 years old with age ranges from 22 to 80.
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Dogs Owned:
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Subscribers own an average of 3 dogs per household
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Canine Expenditures:
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Subscribers spend an average of $4,853.00 on canine activities and care.
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Club/School Affiliations:
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Subscribers belong to an average of 3 clubs, schools, and organizations.
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Subscriber Involvement:
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Average Involvement: 22 Years. Includes individual exhibitors & fanciers, instructors, clinicians, judges, professional handlers, as well as a number of dog training clubs and schools. 82% of our subscribers have acted as stewards and 42% have judged various events.
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Educational Seminars:
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During the last three years 59% have attended clinics and seminars.
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Breeders:
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32% of our subscribers consider themselves breeders.
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Events Attended:
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Subscribers attend an average of 18 obedience trials, and/or 23 agility trials, and/or 8 other events each year.
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Titles Acquired:
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Subscribers have earned an average of 8 obedience titles, and/or 13 agility titles, and/or 5 other titles.
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Sport Affiliations:
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The percentage of our subscribers indicating active involvement and interest in the following categories of canine sport is listed below.
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Agility 58%
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Herding: 19%
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Earth Dog: 4%
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Hunt Test: 22%
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Field: 21%
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Obedience: 94%
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Flyball: 5%
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Rally: 71%
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Freestyle: 8%
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Tracking: 34%
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Other Interests: 17%
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Advertising Rates
The following table lists our advertising sizes and rates. Be sure to review the sections below for other important information! Please call or email us for additional information or assistance in pricing your ad.
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H & S Publications Advertising Rates
Effective August 1, 2012
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When Pricing Your Ad Be Sure To Check The
Details & Special Requirements Sections below!
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"F&F ISSUE-BASED” ADS
Issue-based ads appear our digital publication and run in monthly increments.
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Ad Type
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Trim Size W x H (Inches)
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Predesigned Prepaid Rate
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Full Page
Add a website ad for only ten bucks more!
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7.5 X 10.0
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$250.00 (initial insertion)
150.00 (add'l insertions)
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Half Page Horizontal
Add a website ad for only twelve bucks more!
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3.75 X 5.0
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$150.00 (initial insertion)
$100.00 (add'l insertions)
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Half Page Vertical
Add a website ad for only twelve bucks more!
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3.75 X 10.0
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$150.00 (initial insertion)
$100.00 (add'l insertions)
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Quarter Page
Add a website ad for only fifteen bucks more!
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3.75 X 5.0
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$100.00 (initial insertion)
$65.00 (add'l insertions)
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Opposing Table Of Contents
Best Position! Page Opposite Table Of Contents Includes a free website ad for the length of the insertion!
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7.5 X 10.0
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$300.00 (initial insertion)
$175.00 (add'l insertions)
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Two Page Front Inside Spread
Best Position! First Thing Readers See In Issue! Includes a free website ad for the length of the insertion!
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7.5 X 10.0
(Per Page)
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$450.00 (initial insertion)
$300.00 (add'l insertions)
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Back Page Special
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7.5 X 10.0
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$75.00 (initial insertion)
$50.00 (add'l insertions)
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Front Cover Special Promo
Includes Two-Page Front Inside Cover Spread
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Front
8.7.X.11.2
Inside
7.5.X 10.0
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$600.00
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Our Front Cover Special allows you to schedule an image for a cover with the added bonus of an Inside Two Page Spread. Promotion is only available on select issues and content must be approved prior to scheduling. The Front Cover Special is typically used for recognition purposes although commercial requests are considered. No other discounts apply on this special offer. Contact us for details.
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"MEMBERSHIP WEBSITE-BASED” ADS
Site-based ads appear on our website sidebars, are visible
across all issue pages, and run in monthly increments.
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Ad Type
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Trim Size W x H (Pixels)
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Predesigned Prepaid Rate
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Home Page Top Banner
Displays at top of our website home page just below masthead and navigation links). Can be linked To Website or Email.
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570 X 180
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$40.00 (initial insertion)
$30.00 (add'l insertions)
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Home Page Middle Banner
Displays half way down our website home page. Can be linked To Website or Email.
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570 X 180
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$30.00 (initial insertion)
$20.00 (add'l insertions)
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Home Page Bottom Banner
Displays at the bottom of our website home page. Can be linked To Website or Email.
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570 X 180
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$20.00 (initial insertion)
$10.00 (add'l insertions)
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Side Bar Bottom Tower
Displays at the bottom of the right hand column on our home page. Can be linked To Website or Email.
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200 X 425
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$20.00 (initial insertion)
$10.00 (add'l insertions)
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"SPECIAL DISCOUNTED” ADS
Special issue-based rates for non-commercial events,
educational seminars, recognitions, memorials, and similar insertions.
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Ad Type
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Trim Size W x H (Inches)
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Predesigned Prepaid Rate
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Full Page Club Event Ad
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7.5 X 10.0
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$150.00 (initial insertion)
$100.00 (add'l insertions)
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Full Page Personal or Group Recognition
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7.5 X 10.0
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$125.00
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Full Page Memorials
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7.5 X 10.0
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$100.00
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Note: From time to time we run special advertising "Incentive Discounts” depending on our publication schedule. It is always a good idea to check with us to see if any additional discounts are available.
Details
All prepaid advertising rates are for predesigned copy. Ad copy that requires any additional processing by us is not considered predesigned and will require a set-up charge.. Please see "Ads Designed By Us” below for details.
Predesigned copy means that your ad:
..... is fully designed to the exact size at a minimum resolution of 150 ppi.
..... has all fonts and images embedded in the file.
..... is submitted to us as a single JPEG, EPS, PDF, or TIFF file.
All rates are non-commissionable unless pre-approved by the editor. A $20.00 surcharge will be applied to listed rates for special position requests on issue-based ads.
Special Requirements
Multimedia - We will place a single multimedia file in each full page advertisement or spread. Those submitting multimedia are responsible for obtaining permission and release of submitted material. Ads must allow white space for placement of video. Multimedia will be set to play automatically when a page is viewed unless requested otherwise. For best results provide files in either FLV, MP4, or SWF format. Other special requirements may apply so contact us if your ad contains multimedia elements.
Links - If you want to include "live" links in your advertisement be sure to provide specific instructions as to which images and text in the ad should be linked, and to where. Be sure to double-check all addresses for accuracy before they are sent to us for processing. All linking instructions must sent at the same time as your other advertising files.
Ads Designed By Us
If you aren't able to provide predesigned copy we will be happy to set your ad. We will try to conform to your instructions, however ads set by us are done so at our discretion using the typefaces we have available. Our base fees for ad design follow but complex ads will require additional layout charges. We will contact you if additional fees are required.
..... "Site Based” Banner & Sidebar Ads – $35.00 Design Surcharge
..... "Issue Based” Display Ads - $60.00 Design Surcharge
Photographs
Please submit good quality color images with your copy when possible. For best reproduction submit images at 150 to 300 ppi. Pictures taken by professional photographers require that credit be given. Persons submitting ads containing such photographs are responsible for obtaining permission and release of said photos. The credit that will appear for each photograph should be included with the ad copy. Photographs submitted to us for processing are returned only if name and complete address appear on back.
Closing Date
The submission deadline for advertising copy is the first day of the month prior to the issue publication month (e.g. advertising for the March issue is due on February 1st, etc.). We will make every attempt to include late or time sensitive material but it helps if you contact us as soon as possible.
Payment
Unless pre-approved by the editor all advertisements must be prepaid when copy is submitted. Ads not prepaid require an additional $20.00 billing surcharge and will not qualify for any additional discounts. Copy received without payment will be held until arrangements for compensation are determined. We accept checks, money orders, and most major credit cards. Foreign accounts must remit payment via Credit Card, Postal Money Order, or Certified Check in U. S. Funds.
Cancellations
Cancellations or insertion rescheduling will not be accepted after the closing date.
Contact Information
Advertising can be intimidating to order. We are here to help make it easy for you. Please contact us with any questions!
..... Postal Service: H & S Publications, P. O. Box 333, Galesburg, IL 61402-0333
..... Telephone: 309-344-1333 (Tuesday’s through Thursday’s 10:00 am to 2:00 pm, (CST)
..... Email: Advertising@FrontAndFinish.com
