Advertising Information
January 1, 2017

Front and Finish® is a publication for enthusiasts of the canine performance sports that has been in publication since October, 1971. We are a leading publication well recognized by those interested in dog training and showing.   Front & Finish® began as a tabloid newspaper and later converted to a printed magazine format.  As the popularity of the Internet grew, we maintained a commitment to provide companion event support through our website services.  In January 2011 Front & Finish® moved to an exclusive online magazine offering more interactive services to support our love of the canine performance events.

Knowledgeable writers who have a vested interest in canine welfare and companion events provide the content contained within Front & Finish®.  Our authors represent many years of experience and regard for the canine events!  Front & Finish® provides exclusive rating system breakdowns for the fancy by ranking teams in AKC Obedience, and Rally.  Many clubs use our ratings to provide awards and special recognitions to their members at annual banquets and functions.

Reader Profile
Front & Finish® subscribers are primarily interested in Agility, Obedience, and Rally competition.  As most enthusiasts are involved in more than one sport, our subscribers typically compete in other events such as Breed, Earthdog, Field, Flyball, Freestyle, Herding, Hunt Tests, and Tracking.  Through these activities our subscribers share information with thousands of pet owners every day.  We conduct regular surveys to assess the needs of our readership which are indicated below.

Front & Finish® Readership Survey

Gender Breakdown:

91% of subscribers are female and 8% are male.


Our average subscriber is 54 years old with age ranges from 22 to 80.

Dogs Owned:

Subscribers own an average of 3 dogs per household

Canine Expenditures:

Subscribers spend an average of $4,853.00 on canine activities and care.

Club/School Affiliations:

Subscribers belong to an average of 3 clubs, schools, and organizations.

Subscriber Involvement:

Average Involvement: 22 Years.  Includes individual exhibitors & fanciers, instructors, clinicians, judges, professional handlers, as well as a number of dog training clubs and schools.  82% of our subscribers have acted as stewards and 42% have judged various events.

Educational Seminars:

During the last three years 59% have attended clinics and seminars.


32% of our subscribers consider themselves breeders.

Events Attended:

Subscribers attend an average of 18 obedience trials, and/or 23 agility trials, and/or 8 other events each year.

Titles Acquired:

Subscribers have earned an average of 8 obedience titles, and/or 13 agility titles, and/or 5 other titles.

Sport Affiliations:

The percentage of our subscribers indicating active involvement and interest in the following categories of canine sport is listed below.

Agility 58%

Herding: 19%

Earth Dog: 4%

Hunt Test: 22%

Field: 21%

Obedience: 94%

Flyball: 5%

Rally: 71%

Freestyle: 8%

Tracking: 34%

Other Interests: 17%

Advertising Rates

Front & Finish® Advertising Rates

Effective January 1, 2017


Ad Type

Size W x H (Inches)

Predesigned Prepaid Rate

Full Page Issue

8.5 X 11

$150  (Initial Insertion)

$100  (Add'l Insertions)

Inside Front Cover
Best Position!  First Thing Readers See In Issue!  Includes a free website banner or tower ad for the length of the insertion!

8.5 X 11

$200  (Initial Insertion)

$150  (Add'l Insertions)

Back Page Special

8.5 X 11

$175  (Initial Insertion)

$125  (Add'l Insertions)

Special Discount Ads

Special rates for non-commercial events, recognitions, memorials, & similar situations.

8.5 X 11

$75  (Initial Insertion)

 $35  (Add'l Insertions)

Note: From time to time we run special advertising “Incentive Discounts” depending on our publication schedule. It's always a good idea to check with us to see if any additional discounts are available.

All ad rates are for predesigned prepaid copy.  Copy that requires any additional processing by us will require a set-up charge.  Predesigned copy means that your ad is fully designed to the exact size at a minimum resolution of 150 ppi, has all fonts and images embedded in the file, and is submitted to us as a single JPEG, EPS, PDF, TIFF, or word processor file.  We can convert most word processor formats to our specifications but we will contact you if there are any questions.

If you want to include Internet links in your advertisement be sure to provide instructions as to which images or text should be linked, and to where.  A $20.00 surcharge will be applied to any special position requests.  All rates are non-commissionable unless pre-approved by the editor.

Ads Set By Us
If you aren't able to provide predesigned copy we will be happy to set your ad.  We will try to conform to your instructions, however ads set by us are done so at our discretion using the typefaces we have available.  Our fee for ad design is $75.00 per page however complex ads such as pedigrees will require additional charges. 

Please submit sharp, good quality color images with your copy.  Images at 150 ppi or higher will reproduce best.  Persons submitting ads containing professional images testify that they have obtained all legal permissions and releases to use said images in their ads for publication in Front & Finish.  Credits to photographers must be included with the ad copy.

Closing Date
The submission deadline for advertising copy is the fifteenth day of the month prior to the issue publication month (e.g. advertising for the March issue is due on February 15th, etc.).  We can usually accommodate late or time sensitive material but we ask that you email us at as soon as possible.

All advertisements must be prepaid before your ad is published.  We will email a PayPal invoice when your ad is submitted.  The invoice can be paid by following a link in the notice or by sending a check or money order to Front & Finish, 2310 US Highway 150 North, Wataga, IL 61488-9520.    Foreign payments must be in U. S. Funds.  

We regret that cancellations can not be accepted after the closing date.  We will try to work with you if you need to reschedule an ad for a different issue or reposition it within a given issue.  No changes will be accepted after an issue has been published.

Contact Information

Copyright 2017 Front & Finish, LLC
2310 US Highway 150 North
Wataga, IL 61488-9520
Questions?  Need help?  Email us at:

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