Deborah Neufeld

Stuff Happens

Because of the Pandemic, AKC laid off a substantial percentage of their staff and workers. The remaining staff must be overwhelmed trying to keep up amid the chaos. I have always counted on AKC to process the results of my efforts (scores from events), record and send the titles we’ve earned, and they have done a spectacular job.

Our Target Group

It is a constant dilemma in our sport: How do we cultivate new participants? Clearly, exposure is a primary requirement for recruiting new handlers to join us. People can’t become interested in something if they don’t know it exists. News and television coverage reach a lot of people who might want to train their dogs. Unfortunately, the catch 22 is that you generally can’t get such coverage unless people already want to see it. So we have to find other ways to increase our exposure to the public. If we don’t, Obedience may slowly fade into history.

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